About HS Marketing

Our business is dedicated to helping our clients with marketing strategy, public relations, and creation of effective communication tools utilizing print or other media. A growing roster of money managers and service providers, particularly among the hedge fund arena, derivatives and alternative investment industry overall, have utilized our services for a variety of assignments.


Our Approach

At HS Marketing, we seek results-oriented solutions to your marketing objectives. First we listen carefully. Each assignment is unique and our work is custom-tailored. Whether your investment strategy is plain vanilla or highly complex, we focus on helping you articulate and communicate your message, develop a corporate identity and create higher visibility. In addition, through our strategic partners, we are well-positioned to offer value-added services that complement our core strengths and enable you to achieve important business objectives.


Holly Singer, President

Ms. Singer has been actively involved in the financial services industry since 1980, as both an analyst, marketer and communicator of complex investments. She has contributed articles for money management publications and addressed industry participants as a speaker at investment conferences.

Prior to founding HS Marketing in 1993, she served as a marketing officer for Commodities Corporation, a trading and funds management organization, where she marketed a multi-advisor fund and created institutional presentations. She spent the first seven years of her career as a bank credit analyst and loan officer, specializing in leveraged transactions. Her experience in the derivatives, hedge fund and managed futures arena has enabled numerous firms to articulate and implement their strategies at the corporate and product level.


Education and Professional Affiliations

MBA (Finance), New York University, Stern School of Business
BA, Trinity College, Hartford, CT
Editor, MFA Reporter
Chairperson, MFA Reporter Committee, The Managed Funds Association
Founding Board Member and Vice President, Mid-Atlantic Hedge Fund Association

 

Marketing Communications for the Alternative Investment Industry