Founded in 1994 by Holly Singer, HS Marketing has served numerous clients in the alternative investment community: hedge fund managers, funds of funds, futures traders, private equity firms and service providers. Our industry expertise, customized approach and complementary marketing communications services have added value to a growing roster of clients, helping numerous firms to achieve their objectives.

What differentiates our firm is a combination of specialization and creativity, deliberately focused within a niche of the investment community. Our clients generally engage us based on our industry expertise and deep knowledge base. This is our edge, enabling us to jumpstart our working relationships, provide a highly customized approach to each project and facilitate the entire process of business collaboration.

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Holly Singer, President
Holly Singer, President

Holly Singer is president and founder, has been actively involved in the financial services industry since 1980 as an analyst, marketer and communicator of complex investments. Prior to founding HS Marketing in 1994, she served as a marketing officer for Commodities Corporation, a derivatives/futures trading and funds management organization in Princeton, New Jersey, where she marketed a multi-advisor fund and created institutional presentations. She spent the first seven years of her career as a bank credit analyst and loan officer for major commercial banks, specializing in leveraged transactions.

Holly has maintained deep industry involvement. For many years she has chaired the committee for MFA (Managed Funds Association) that publishes The Reporter. She currently serves as editor of this industry newsletter. www.managedfunds.org. She has been instrumental on behalf of the Mid-Atlantic Hedge Fund Association, having served as a founding board member and officer for many years. www.mahfa.org.

Holly has been a speaker at numerous industry seminars and conferences on topics such as developing presentations, branding and marketing communications overall. She has contributed articles for various publications. For specific information, click here: News. Holly earned an MBA in Finance from New York University’s Stern School of Business and a BA in Political Science from Trinity College in Hartford, CT.

Discover how our services can help you achieve lasting impressions:
position your firm effectively;
articulate a clear and compelling message;
design a unique brand identity;
create or upgrade your web presence;
develop a focused marketing strategy;
improve your client communications.
You only have one chance to make a first impression. Please contact us for a complimentary evaluation.
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