Over the years we have attained visibility from published articles,
presentations, speaking engagements and related industry activities.
For additional information regarding any of the items listed below,
please contact us.

18 Years
What's New18 Years
Targeted visibility provides marketing benefits
What's New

date description
NOV 8, 2011 Leveraging Your Communication Alpha
(E-letter published by HS Marketing, LLC)
OCT 26, 2011 Speaker: "Hedge Fund Marketing & Capital Raising - Opportunities and Constraints"
New York: Panel Discussion & Program hosted by Alston & Bird LLP
SEP 8, 2011 Speaker: "Developing and Upgrading Hedge Funds' Marketing Toolkit." Panel/Marketing and Client Servicing for Hedge Funds
Conference organized by Financial Research Associates
JUL 12, 2011 Using Email Effectively to Enhance Client Relationships
(E-letter published by HS Marketing, LLC)
JUL 5, 2011 Interview & Quote Source: "Branding for Hedge Fund Managers and Service Providers"
Infovest21 Special Research Report
MAY 17, 2011 Keeping Your Website Secure and Your (Investors') Data Safe
(E-letter published by HS Marketing, LLC)
APR 18, 2011 Strategic Partner Online& Launches Tiered Web Platform for the Alternative Investment Industry
Press release by Online& LLC
JAN 26, 2011 Your Story: Pitch by Examples
(E-letter published by HS Marketing, LLC)
SEP 27, 2010 Key Ingredients: Marketing Adaptability and Resilience
(E-letter published by HS Marketing, LLC)
MAY 25, 2010 Marketing vs. Legal/Compliance: Developing an Alternative Investment Website. Tips, Traps and Trends from HS Marketing
(E-letter published by HS Marketing, LLC)
MAY 19, 2010 Speaker: "Your Web Presence: Best Practices for Hedge Fund Managers."
Webinar hosted by Ropes & Gray.
MAR 23, 2010 Speaker: "Branding: Best Practices for Fund Managers."
Harvard Club of New York, Seminar hosted by Gerson Lehrman Group.
MAR 2, 2010 Speaker: "Marketing Communications: Opportunities and Constraints for Hedge Fund Managers."
Seminar presented by Dechert LLP. Click here for details.
JAN 29, 2010 "The Secondary Market for Hedge Funds - Revisited"
Article published, MFA Reporter, Winter 2010 issue, Managed Funds Association.
JAN 28, 2010 Speaker: Marketing Boot Camp.
Program organized by Jefferies Prime Brokerage, panel discussion: "Powerful Marketing Tools: An In Depth Discussion with the Pros."
JAN 20, 2010 First Impressions Become Lasting Impressions. Branding as an Asset
(E-letter published by HS Marketing, LLC)
NOV 9, 2009 Creating Compelling Performance Reports
(E-letter published by HS Marketing, LLC)
SEP 23, 2009 Improving Your Website's Search Visibility
(E-letter published by HS Marketing, LLC)
JUL 27, 2009 Speaking to your audience: Presentation Pointers
(E-letter published by HS Marketing, LLC)
JUN 13, 2009 Perfect Pitch Revisited
(E-letter published by HS Marketing, LLC)
DEC 1, 2008 "All-Weather Communications: A More Robust Approach to Investor Relations"
Article published by Managed Funds Association's MFA Reporter link to article
JUL 1, 2008 "Designing Your Marketing Materials"
Presentation at conference by Financial Research Associates: Marketing & Client Servicing for Hedge Funds. Click here for presentation
OCT 1, 2007 Panel moderator/Speaker (New York): "The Perfect Pitch: Become an Expert Presenter"
Organized by Financial Research Associates. link to presentation
MAY 1, 2007 Article Published: "Marketing Readiness: Tips on Collateral Development,"
Emerging Manager Focus, Focus Point Press, Division of Opal Financial Group, Inc. link to article
FEB 26, 2007 Seminar Speaker (New York): "How to Differentiate Your Firm"
Organized by Infovest21
FEB 1, 2006 Mid-Atlantic Hedge Fund Association (MAHFA): Re-elected to Board of Directors
www.mahfa.org
APR 6, 2005 Workshop Speaker (New York): "Developing Effective Marketing Presentations;"
Conference organized by HedgeFunds World.
MAR 9, 2005 Workshop Speaker (New York): "Road Shows Master Class Workshop"
Organized by Capital Roundtable.
MAR 2, 2004 Speaker (Key Biscayne, Florida): "Differentiating Yourself and Defining Your Edge," How Hedge Funds Raise Capital: Preparing to Go to Market
Seminar sponsored by Banc of America Securities. link to copy of presentation
JAN 1, 2004 Article published: "Perfect Pitch,"
Alternative Fund Services Review (AFSR), January/February 2004.
OCT 18, 2003 Speaker (New York): "Developing Marketing and Presentation Techniques to Successfully Attract New Business,"
World Research Group conference.
SEP 1, 2003 New product: "Pertrac Publishing and Design."
Launched jointly with Strategic Financial Solutions. link to electronic brochure
JAN 13, 2003 Workshop leader and speaker (New York): "Gaining Powerful Presentation Skills to Successfully Market Your Hedge Fund,"
Conference organized by Institute for International Research (IIR).
DEC 1, 2002 Mid-Atlantic Hedge Fund Association: Elected to Board of Directors and to serve as an officer of this newly formed association.
www.mahfa.org
NOV 1, 2002 Article published: "Marketing Communication: A Primer for Hedge Fund Managers,"
PerTrac Solutions, Strategic Financial Solutions, LLC, Fourth Quarter 2002, Volume I, Issue 2.
AUG 1, 2002 Managed Funds Association (MFA): Appointed Chairperson, Communications Committee, and Editor, MFA Reporter.
JUN 1, 2002 Article published: "Rehearsing for the Show: How to Market Your Fund,"
primebroker.com, Banc of America Prime Brokerage Services, First Quarter 2002, Volume 3, Number 1.
MAY 1, 2002 Workshop Speaker (New York): "Best Practices for Presentations"
Organized by Capital Roundtable.
APR 1, 2002 Conference speaker (April 9th, New York): "Finding Your Advantage and Communicating It"
Seminar for hedge fund managers sponsored by Infovest21.
FEB 19, 2002 Conference speaker (New York): "Leveraging Your Marketing Efforts through Effective Communication Practices"
Financial Research Associates' 2002 Summit for Hedge Funds.
FEB 4, 2002 Conference speaker (Miami): Best Practices Workshop
MFA's Network 2002.
JAN 1, 2002 Article published: "Getting the Most From Your Marketing Materials,"
MFA Reporter, January/February 2002.
MAY 23, 2001 Conference speaker (New York): "Changing Dynamics in the Hedge Fund Industry and the Internet"
Workshop sponsored by Institute for International Research.
JUL 18, 2000 Conference speaker (New York): "Strategically Designing Your Web Site to Improve Client Servicing and Marketing Efforts"
Institute for International Research, Conference Workshop for Private Investment Partnerships.
JUL 1, 2000 Editor, MFA Journal: "Hedge Fund Strategies,"
The Journal of the Managed Funds Association, Summer 2000.
FEB 29, 2000 Conference speaker (New York): Panel Moderator, Institute for International Research's Fund of Funds Conference Workshop, Targeting the On-line Investor.
JAN 30, 2000 Conference speaker (Miami, FL): "www.com - How to expand your business" roundtable.
Managed Funds Association's Network 2000.
JUL 27, 1999 Conference speaker (New York): Presentation titled "Developing a Web Site"
Delivered during the Institute for International Research's conference: Marketing & Client Servicing Strategies for Private Investment Partnerships (Internet Workshop).
JUN 1, 1999 Article published: "Hedge Fund Strategies Wrap-Up,"
The MFA Reporter, June/July 1999.
FEB 1, 1999 Article published: "Hedge Fund Strategies Series Update,"
The MFA Reporter, January/February 1999.
SEP 1, 1998 Article published: "Creating a Web Site,"
The Managed Funds Association's September 1998 newsletter, The MFA Reporter
AUG 10, 1998 Featured in Private Asset Management: "Marketing Tips For New Funds"
Private Asset Management, August 10, 1998 (article covering above conference).
JUL 17, 1998 Conference panelist: (New York): Spoke at the Institute for International Research's Marketing & Client Servicing Strategies for Private Investment Partnerships conference.
Delivered presentation titled "Gain a Competitive Edge Through Image Building"
JUN 19, 1998 Conference panelist: (Toronto): Spoke at Strategy Institute's Creating & Marketing Hedge Funds conference.
Delivered presentation titled: "How to Enhance Your Marketing Strategy to Successfully Match Your Funds to Qualified Investors."