What's New
For additional information regarding any of the items listed below, please contact Holly Singer by e-mail at or phone at 609-275-1303.
MARCH 2, 2010: Speaker: "Marketing Communications: Opportunities and Constraints for Hedge Fund Managers." Seminar presented by Dechert LLP. Click here for details.
JANUARY 29, 2010: "The Secondary Market for Hedge Funds - Revisited" article published, MFA Reporter, Winter 2010 issue, Managed Funds Association.
JANUARY 28, 2010: Speaker: Marketing Boot Camp. Program organized by Jefferies Prime Brokerage, panel discussion: "Powerful Marketing Tools: An In Depth Discussion with the Pros."
JANUARY 2010: First Impressions Become Lasting Impressions. Branding as an Asset (e-letter published by HS Marketing, LLC)
NOVEMBER 2009: Creating Compelling Performance Reports (e-letter published by HS Marketing, LLC)
SEPTEMBER 2009: Improving Your Website's Search Visibility (e-letter published by HS Marketing, LLC)
JULY 2009: Speaking to your audience: Presentation Pointers (e-letter published by HS Marketing, LLC)
JUNE 2009: Perfect Pitch Revisited (e-letter published by HS Marketing, LLC)
DECEMBER 2008: "All-Weather Communications: A More Robust Approach to Investor Relations" article published by Managed Funds Association's MFA Reporter link to article
JULY 2008: "Designing Your Marketing Materials" presentation at conference by Financial Research Associates: Marketing & Client Servicing for Hedge Funds. Click here for presentation
OCTOBER 2007: Panel moderator/Speaker (New York): "The Perfect Pitch: Become an Expert Presenter" organized by Financial Research Associates. link to presentation
MAY 2007: Article Published: "Marketing Readiness: Tips on Collateral Development," Emerging Manager Focus, Focus Point Press, Division of Opal Financial Group, Inc. link to article
FEBRUARY 26, 2007: Seminar Speaker (New York): "How to Differentiate Your Firm" organized by Infovest21
MAY 2006: Workshop Speaker (New York): "Best Practices for Presentations" organized by Capital Roundtable. link to copy of presentation
FEBRUARY 2006: Mid-Atlantic Hedge
Fund Association (MAHFA): Re-elected to Board of Directors www.mahfa.org
APRIL 6, 2005: Workshop Speaker (New York): "Developing
Effective Marketing Presentations;" conference organized by HedgeFunds
World.
MARCH 9, 2005: Workshop Speaker (New York): "Road Shows Master Class Workshop" organized by Capital Roundtable.
MARCH 2, 2004: Speaker (Key Biscayne, Florida): "Differentiating Yourself and Defining Your Edge," How Hedge Funds Raise Capital: Preparing to Go to Market, Seminar sponsored by Banc of America Securities. link to copy of presentation
JANUARY 2004: Article published: "Perfect Pitch," Alternative Fund Services Review (AFSR), January/February 2004. link to copy of article
OCTOBER 18, 2003: Speaker (New York): "Developing Marketing and Presentation Techniques to Successfully Attract New Business," World Research Group conference.
SEPTEMBER 2003: New product:"Pertrac Publishing and Design." Launched jointly with Strategic Financial Solutions. link to electronic brochure
JANUARY 13, 2003: Workshop leader and speaker (New York): "Gaining Powerful Presentation Skills to Successfully Market Your Hedge Fund," conference organized by Institute for International Research (IIR).
DECEMBER 2002: Mid-Atlantic Hedge Fund Association: Elected to Board of Directors and to serve as an officer of this newly formed association. www.mahfa.org
NOVEMBER 2002: Article published: "Marketing Communication: A Primer for Hedge Fund Managers," PerTrac Solutions, Strategic Financial Solutions, LLC, Fourth Quarter 2002, Volume I, Issue 2.
AUGUST 2002: Managed Funds Association (MFA): Appointed Chairperson, Communications Committee, and Editor, MFA Reporter.
JUNE 2002: Article published: "Rehearsing for the Show: How to Market Your Fund," primebroker.com, Banc of America Prime Brokerage Services, First Quarter 2002, Volume 3, Number 1.
APRIL 2002: Conference speaker (April 9th, New York) topic: "Finding Your Advantage and Communicating It" seminar for hedge fund managers sponsored by Infovest21.
FEBRUARY 2002: Conference speaker, February 19th, New York: "Leveraging Your Marketing Efforts through Effective Communication Practices," Financial Research Associates' 2002 Summit for Hedge Funds.
Conference speaker, February 4th, Miami: Best Practices Workshop, MFA's Network 2002.
Article published: "Getting the Most From Your Marketing Materials," MFA Reporter, January/February 2002.
MAY 2001: Conference speaker (May 23rd, New York): "Changing Dynamics in the Hedge Fund Industry and the Internet" workshop sponsored by Institute for International Research.
JULY 2000: Editor, MFA Journal: "Hedge Fund Strategies," The Journal of the Managed Funds Association, Summer 2000.
Conference speaker (July 18, New York): "Strategically Designing Your Web Site to Improve Client Servicing and Marketing Efforts," Institute for International Research, Conference Workshop for Private Investment Partnerships
FEBRUARY 2000: Conference speaker (February 29th, New York): Panel Moderator, Institute for International Research's Fund of Funds Conference Workshop, Targeting the On-line Investor.
JANUARY 2000: Conference speaker (January 30th, Miami, FL): Managed Funds Association's Network 2000, "www.com - How to expand your business" roundtable.
JULY 1999: Conference speaker (July 27, 1999 - New York): Presentation titled "Developing a Web Site" delivered during the Institute for International Research's conference: Marketing & Client Servicing Strategies for Private Investment Partnerships (Internet Workshop).
Article published: "Hedge Fund Strategies Wrap-Up," The MFA Reporter, June/July 1999.
FEBRUARY 1999: Article published: "Hedge Fund Strategies Series Update," The MFA Reporter, January/February 1999.
SEPTEMBER 1998: Article published: "Creating a Web Site," for the Managed Funds Association's September 1998 newsletter, The MFA Reporter.
JULY/AUGUST 1998: Conference panelist: (July 17, 1998 - New York): Spoke at the Institute for International Research's Marketing & Client Servicing Strategies for Private Investment Partnerships conference; delivered presentation titled "Gain a Competitive Edge Through Image Building"
Featured in Private Asset Management: "Marketing Tips For New Funds," Private Asset Management, August 10, 1998 (article covering above conference).
JUNE 1998: Conference panelist: (June 19, 1998 - Toronto): Spoke at Strategy Institute's Creating & Marketing Hedge Funds conference; delivered presentation titled: "How to Enhance Your Marketing Strategy to Successfully Match Your Funds to Qualified Investors"
