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About Holly Singer

Holly Singer is president and founder of HS Marketing, LLC, specialized in communication strategy, marketing communications, public relations and media planning for the alternative investment community. She has served as President since organizing the business in 1994.

Prior to founding HS Marketing, Holly was Assistant Vice President of Marketing for Commodities Corporation, a Princeton, New Jersey based futures trading and funds management organization (later acquired by Goldman Sachs) where she created institutional presentations and marketed a multi-advisor fund. She began her financial industry career in banking and credit analysis, becoming a loan officer and specializing in leveraged transactions.

Holly has been instrumental in leading multiple industry initiatives and served in several leadership roles.  She has recently been appointed to the Management Committee of the New York Alternative Investment Roundtable (NY-AIR).  She has previously served in leadership roles for the Hedge Fund Association (HFA), instrumental in organizing numerous events in many locations,  creating and updating many communication initiatives, revising operational policies, as well as recruiting and mentoring new leaders. Previously, Holly served as a founding board member and officer of the Mid-Atlantic Hedge Fund Association (“MAHFA”), organizing many events, public relations initiatives and member communications. For many years she also chaired the Managed Funds Association’s MFA Reporter committee, serving as editor, sourcing thought leadership and timely research, commentary and topical articles for the newsletter published previously by MFA.

Holly has been a speaker at numerous industry seminars and conferences on topics such as developing presentations, branding and marketing communications overall. She has contributed articles for various publications. Holly earned an MBA in Finance from New York University’s Stern School of Business and a BA in Political Science from Trinity College in Hartford, CT.

Holly Singer
President, HS Marketing, LLC

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