About Us

Since inception in 1994, HS Marketing has been immersed in the alternative investment community, serving the marketing objectives of managers, asset allocators and service providers to this space. Our industry expertise covers the whole spectrum of alternatives from the highly liquid end, managed futures, to numerous hedge fund strategies as well as the less liquid investments on the spectrum. We combine a client-centric philosophy with a flexible team approach, as determined by a particular mandate. Client engagements, whether narrow or broad, focus on marketing objectives, communication strategies and visibility opportunities. Our deliverables feature media relations and advertising campaigns, marketing tools, corporate identity / branding systems, positioning, and a variety of dynamic opportunities to be heard, seen and understood.

We focus on our clients’ Communication Alpha®.

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What Is Our Value Proposition?

Depth of specialized industry knowledge combined with strategic insights and passion for high caliber results are hallmarks of who we are. Our edge reflects these attributes, enabling us to jumpstart industry-focused projects rather than invest client time in getting up the curve. . . Over the years we have added value to a growing roster of managers, allocators and service providers to the hedge fund community.

Clients count on us for creativity, strategies, best practices, project management and integrated solutions. Whether our mandate is narrow or encompasses a broad suite of services, we maintain a flexible team approach as the basis for customized client collaboration.

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