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Download this article to learn more about the importance of performance examinations and having a well-developed strategy for presenting your pitch book (co-authored by Erik Edson, Richey May, & Holly Singer, HS Marketing).

 

Making a video? Check out this advice.  Watch here  from Holly Singer’s Asset TV interview at Hedge Connection’s Deal Ring event in New York City , June 2017.

New York City, June 7, 2017: Speaker for an informative panel discussion on capital raising held from the perspective of investors, fund managers and service providers. Additional event details here.

Choosing a logo color? What does your firm’s color palette say about your brand? Does the color fit what is being sold? Check out these tips on color choice, brand impact and fit.

What Your Logo Color Says About Your Brand

Check out our prior tips on designing a logo identity – here.
Proudly partnering with Princetonian Graphics’ design experts, we’ve been serving the alternative investment community – fund managers, futures traders, asset allocators and service providers – for two decades. Contact us. Communication Alpha® is a registered trademark of  HS Marketing LLC

Served as panel moderator for “Marketing to Hedge Fund Investor Gatekeepers” (Hedgeopolis 2016), The Hedge Fund Association’s Annual Insights Conference.  Watch the video, thanks Asset TV.

 

 

Served as panel moderator: The Hedge Fund Association‘s Sept. 7, 2016 San Francisco Symposium “Cybersecurity Challenges & Preparedness” with Darktrace CEO as keynote speaker. 

Is Your Press Release Newsworthy?  Published in the Hedge Connection blog, this article is reprinted with permission.  Whether you are a first-time author of a press release or seasoned professional, it’s easy to get so carried away as excitement builds over a promotional opportunity that we may easily forget to take a step back and consider the need for a reality check.  Before rushing into a PR campaign or crafting a single news announcement on behalf of a hedge fund, asset allocator or service provider. . . Review these these tips and traps.

Check out 5 basic questions about your identity. Find out what your logo says about you. Improve your marketing strategy.  How does Communication Alpha® benefit your marketing strategy?

PG campaign_MailChimp-Logo-Design june 2016

 

Proudly partnering with Princetonian Graphics’ design experts, we’ve been serving the alternative investment community – fund managers, futures traders, asset allocators and service providers – for two decades. Contact us.
Communication Alpha® is a registered trademark of  HS Marketing LLC